Cisco has chosen RAI Amsterdam as the location for the annual large-scale user conference Cisco Live! Europe. Starting in January 2021, Smart City Amsterdam will be hosting more than 18,000 visitors from all over the world for three years.
The choice for Amsterdam is based on, among other things, the leading position that the Netherlands has within Europe in terms of technological innovation, connectivity and business growth potential.
The European edition of Cisco Live! is an important driver for innovation, knowledge exchange and business growth in the region. Cisco expects that by 2021 more than 40 percent of new visitors will participate in Cisco Live! Europe, including in particular many CxOs and executives. This shift in the type of visitors from tech-oriented to business / management is a reflection of Cisco's strategy, with a strong focus on strategic services.